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Insights, unwrapped.

Big ideas, market trends, and strategies for smarter, customer-led growth.

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News

Unwrapping a new era: Allow us to reintroduce ourselves

Get a behind-the-scenes look at our new brand and how it reflects our mission—to fill the world with products people love.

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2025-03-26
News

Unwrap raises $12M to help scaled companies build products people love

Read why the co-founders of Unwrap decided to build the future of customer intelligence, and what's next for the industry-leading company.

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2025-01-22
Product

Your customers are talking—here’s how to use Unwrap’s machine learning to really listen

The sheer volume of customer feedback can be overwhelming, let alone finding the patterns and pulling important insights. That's where machine learning comes in.

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2024-12-30
Product

The Unwrap ROI guide

When you invest in a new tool, you want to be confident that it will deliver on what you need. This guide lays out what you can expect when you partner with Unwrap.

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2024-12-06
Insights

Make voice of the customer (VoC) meetings the most strategic use of your team's time

VoC meetings can inspire your internal teams to create better products and experiences for your customers—when you follow these four steps.

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2024-12-04
Insights

Future-proof your business: Using customer insights to grow smarter and with a competitive edge

Strategic brands understand that customer insights isn’t just data–this feedback is what can help teams navigate a frequently changing market. And come out on top.

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2024-11-19
Insights

AI is taking customer feedback management from exhausting to empowering

Thanks to AI-powered platforms, we're entering new era of customer feedback management. One that's smarter and more efficient.

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2024-11-12
Voice of the Customer

Voice of the customer programs are on the rise—but are companies really listening?

VoC programs allow businesses to shed light on what really matters to customers, so long as they're built with the right technology.

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2024-10-31
Insights

Stay relevant, stay ahead: Let customer feedback be your guide to growth

Read why collecting customer feedback isn't a nice to have—but rather an essential tool in building a business that stands the test of time.

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2024-10-18
Insights

The bold approach to CX frameworks: Designing for customers, minus the customers

Read what creating a CX framework without your customers looks like—and why that approach is a ludicrous idea.

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2024-10-07
Customer Sentiment

Customer sentiment analysis is useful, but on its own it’s not enough to drive meaningful action

If you want to understand your customers at scale, using a tool for customer sentiment analysis will only get you so far. Read why.

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2024-10-01
Insights

AI text analysis is the tool your business didn’t know it needed—and here’s why

Read how you can use AI text analysis to make sense of your customer feedback data at scale—fast.

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2024-09-24
Voice of the Customer

3 reasons for 'Voice of the Customer' meetings

Why you could be missing a key part of the customer picture if you're not reviewing anecdotes on a regular cadence.

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2024-07-20
Customer Sentiment

The bug costing McDonald’s $14M per month

Read about the product bug that's costing McDonalds (Mc)millions, and how Unwrap found it.

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2024-07-17
Customer Spotlight

Unwrapped Episode 6: Kevin O'Connor

Kevin O'Connor discusses qualities associated with a successful entrepreneur and how he evaluates new investments.

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2023-12-12
Customer Spotlight

Unwrapped Episode 5: Amon Wong

Amon Wong discusses how to manage a new community and how to incorporate feedback into the product.

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2023-11-15
Customer Spotlight

Unwrapped Episode 4: Ivan Bercovich

Ivan Bercovich discusses what he thinks will be disrupted by AI, his invest thesis, and what he loves about Unwrap.

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2023-10-31
Insights

Unmasking Peloton's top 3 user gripes

Peloton users don't hesitate when it comes to leaving feedback. Read what Unwrap found from their publicly available data.

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2023-10-18
Customer Spotlight

Unwrapped Episode 3: Cameron Brock

How a product operations manager helps teams operate effectively and create customer-centric products.

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2023-09-30
Customer Spotlight

Unwrapped Episode 2: John Martin

How Housecall Pro uses Unwrap to remove the bias of PMs and what role customer feedback plays in their strategic planning.

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2023-08-31
Customer Spotlight

Unwrapped Episode 1: Charles Williams

What a PM at Github loves about Unwrap and how they handled customer feedback before partnering with us.

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2023-07-31
Insights

Snap Inc.’s My AI feature is not the best friend they thought it would be

Snapchat's My AI chatbot did not land well with users, and Unwrap uncovered why.

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2023-05-05
Voice of the Customer
Customer Spotlight
Product
News
Customer Sentiment
Insights

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