Unwrap raises $12M to help scaled companies build products people love

Read why the co-founders of Unwrap decided to build the future of customer intelligence, and what's next for the industry-leading company.

January 22, 2025

From feedback overload to focused strategy: Firstup’s winning formula

Read what happened when Firstup.io recognized they needed to change how they manage customer feedback—and why they chose to partner with Unwrap.

December 19, 2024

Future-proof your business: Using customer insights to grow smarter and with a competitive edge

Strategic brands understand that customer insights isn’t just data–this feedback is what can help teams navigate a frequently changing market. And come out on top.

November 19, 2024

AI is taking customer feedback management from exhausting to empowering

Thanks to AI-powered platforms, we're entering new era of customer feedback management. One that's smarter and more efficient.

November 12, 2024

Voice of the customer programs are on the rise—but are companies really listening?

VoC programs allow businesses to shed light on what really matters to customers, so long as they're built with the right technology.

October 31, 2024

Users spoke, Citizen listened: Tuning in to customer feedback to improve app experience

When Citizen brought all their customer feedback data into Unwrap they could quickly identify patterns and build data-backed product roadmaps.

October 24, 2024

Stay relevant, stay ahead: Let customer feedback be your guide to growth

Read why collecting customer feedback isn't a nice to have—but rather an essential tool in building a business that stands the test of time.

October 17, 2024

The bold approach to CX frameworks: Designing for customers, minus the customers

Read what creating a CX framework without your customers looks like—and why that approach is a ludicrous idea.

October 8, 2024

Customer sentiment analysis is useful, but on its own it’s not enough to drive meaningful action

If you want to understand your customers at scale, using a tool for customer sentiment analysis will only get you so far. Read why.

October 1, 2024

AI text analysis is the tool your business didn’t know it needed—and here’s why

Read how you can use AI text analysis to make sense of your customer feedback data at scale—fast.

September 25, 2024

Zipcar shifts gears with Unwrap: Assessing thousands of NPS responses to improve member experience

Zipcar partners with Unwrap.ai to automatically categorize and prioritize their customer feedback. Read their story—and get inspired—today.

September 17, 2024

How Github's Copilot team automated their entire customer feedback analysis process with Unwrap.ai

Learn how the Github copilot team saves 4 hours per week by leveraging Unwrap.ai.

August 5, 2024

How Leonardo.ai does more with less thanks to Unwrap

Listening to millions of users for a product with exponential growth is difficult. Here’s how Leonardo solved that with Unwrap.ai.

August 1, 2024

Sunrun 10x'ed the amount of actionable insights from customer feedback with Unwrap.ai

Sunrun uses surveys to understand user sentiment, pain points, and feature requests. With Unwrap, they were able to 10x the number of insights generated from NPS surveys.

August 6, 2024

What to expect when you partner with Unwrap

How can you better prioritize your customers and give them more of what they want? One way is to use a Customer Feedback Analytics tool, like Unwrap.ai, to find actionable insights from your user feedback (e.g., support tickets, NPS surveys, etc.). The ROI of this type of solution is actually fairly straightforward, let’s jump in.

December 6, 2024

Unwrapped Ep. 6, Kevin O'Connor

Well-versed in building and investing in successful companies, Kevin talks about what qualities are most associated with a successful entrepreneur, establishing company culture, and how he evaluates new investments.

September 7, 2023

Unwrapped Ep. 5, Amon Wong

In this episode, Amon talks about best practices for measuring and managing the success of a developing community and the mechanisms he uses to ensure the feedback he receives from his community and through technical support inquiries gets incorporated into the product.

August 10, 2023

How We Reduced Latency in Our Platform by 50%

At Unwrap.ai, we recognize the importance of delivering quality user experiences quickly. That's why we recently made a suite of improvements to minimize the latency on our platform to deliver a smooth, more responsive experience. Here are some recent strategies we implemented to significantly decrease the average latency on our platform.

July 17, 2023

Unwrapped Ep. 4, Ivan Bercovich

Unwrap's Co-founder and CEO, Ryan Millner, sat down with one of our investors and CEO of HeyTutor, Ivan Bercovich, in our Santa Barbara headquarters.

June 22, 2023

The 3 Most Common Customer Feedback Challenges

June 14, 2023

5 Reasons Users Love Our Weekly Digests

If you’re like most folks in product, customer support, or ops roles, these days you have an excessive amount of logins giving you access to a wide variety of platforms (and if you’re like me, you may have forgotten a few of those logins altogether). In fact it seems I’m not alone; a 2021 survey* showed that the average organization had access to over 110 SaaS apps! There’s not enough time in a week to even login to that many apps, much less make use of their feature set. 

May 25, 2023

3 Powerful Insights Found By Our New Charting Feature

May 18, 2023

Unmasking Peloton's Top 3 User Gripes

Sweat is dripping down your face, your legs are pulsing from working so hard, you can feel your heart nearly beating out of your chest, almost to the exact beat of Chainsmokers Sway remix blasting in your ears. Your trainer yells enthusiastically, “you didn’t wake up today to be mediocre, keep pushing!”

May 10, 2023

Unwrapped Ep. 3, Cameron Brock

On today's episode, Unwrap's Co-founder and Chief Product Officer, Ashwin Singhania, interviews Cameron Brock.Cameron is the Product Operations Manager at Housecall Pro. The driving force behind this career choice has been partnering with Product and Engineering to ensure teams operate effectively and create valuable customer-centric products.

May 4, 2023

Snap Inc.’s My AI Feature is Not the Best Friend They Thought it Would Be

Having heard the buzz surrounding My AI and seeing the avalanche of user feedback flooding social media, we decided to investigate for ourselves. And after conducting our own analysis, here's what we discovered…

May 2, 2023

4 Reasons Why Excel Isn’t Your Best Friend For Analyzing Customer Feedback

In my last role as a product leader for Amazon’s Alexa, Excel was my “best friend” when analyzing customer feedback/anecdotes. It was common for my team and I to wrangle a few thousand anecdotes of customers having poor experiences and annotate in Excel. Next to each anecdote, we’d manually categorize each issue, create Pivot tables of our categorization, look at the stacked ranks, and use those to inform the roadmap.

April 19, 2023

Unwrapped Ep. 2, John Martin

Welcome to Unwrapped, our short video series where our founders, Ryan Millner and Ashwin Singhania, conduct micro-interviews about all things customer feedback with industry experts and peers! On today's episode, Unwrap's Co-founder and Chief Product Officer, Ashwin Singhania, interviews John Martin.

April 20, 2023

The Bug Costing McDonald’s $14M Per Month

Whether good for us or not, let’s be honest: we succumb to the inviting scent of McDonald’s fries every now and then. If you’re a golden arches fanatic, you might be one of the 50 million(!!) people who've downloaded their app to place orders. Now imagine the frustration when, instead of modern technology delivering instant gratification in the form of those perfectly cooked deep-fried potatoes, the app gets stuck on a previous order and is unable to place a new one.

April 17, 2023

3 Ways to Make Sense of Qualtrics Surveys

As a product owner or marketer, you understand the importance of customer feedback. User surveys provide valuable insights into customer preferences, satisfaction, and pain points. However, making sense of textual data can be a daunting task. In this blog post, we will discuss three ways to make sense of Qualtrics surveys (or any user surveys for that matter) to identify the key patterns and action items. 

April 13, 2023

How Unwrap Complements Qualtrics

Qualtrics surveys are one of the most common integrations used in the Unwrap platform. When used together, Unwrap and Qualtrics can help businesses analyze feedback received from various channels in a single platform, making it easier to identify patterns, trends, and customer sentiment.

March 29, 2023

3 Ways ChatGPT Can Help You Write Better Code

If you’ve been online in the past 3 months, you’ll know the chatbot ChatGPT has captured the attention of people around the world with entertaining responses to anything imaginable, even boasting the capability to simulate a Linux terminal!

March 20, 2023

Unwrapped Ep. 1, Charles Williams

On today's episode of Unwrapped, Unwrap's Co-founder and Chief Product Officer, Ashwin Singhania, interviews Charles Williams. Charles is a passionate and experienced product manager specializing in information technology, start-up, and software development. He is currently serving as a Product Manager at Github Copilot.

March 16, 2023

3 Steps to Collecting More Customer Feedback

If you ask any product manager or product ops team the question “would you like more user feedback?”, the answer is almost always a resounding “yes”. So then the question becomes, how do you get more user feedback?

February 27, 2023

Make voice of the customer (VoC) meetings the most strategic use of your team's time

VoC meetings can inspire your internal teams to create better products and experiences for your customers—when you follow these four steps.

December 4, 2024

3 Reasons For 'Voice of the Customer' Meetings

Businesses are fighting to save money right now, understandably so, but many seem to be passing over a critical cost-saving piece - customer feedback. 

March 2, 2023

Reducing Customer Feedback Analysis from Hours to Minutes

As a former product manager at Amazon Alexa, I faced the daunting task of sorting through mountains of customer feedback every day. Think comments on Reddit, product reviews on Amazon.com, Twitter posts, support tickets, user research studies, etc. It was difficult to know what to focus on next, which areas to prioritize, and how to make sure our users were happy with the product. 

February 22, 2023

Your customers are talking—here’s how to use Unwrap’s machine learning to really listen

The sheer volume of customer feedback can be overwhelming, let alone finding the patterns and pulling important insights. That's where machine learning comes in.

December 24, 2024

How to Aggregate Customer Feedback Channels

Seamlessly aggregate all of your customer feedback with Unwrap.ai

March 1, 2023