Maxwell is the Head of Business Development at Unwrap.ai where he brings 10 years of experience helping brands make better connections with their customers. Before joining Unwrap, he spent 5 years at The Trade Desk helping some of the biggest brands in the world run programmatic, personalized ad campaigns. Prior to The Trade Desk, Maxwell worked at a Santa Barbara-based startup, Graphiq, which was acquired by Amazon in 2017 to power Alexa.