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NPS, CSAT, and theme frequency counts were built for CX teams. Executives fund what connects to revenue, retention, and cost. The gap between those two determines whether CX has a seat at the table or a slot on the agenda.

Feature requests feel like the clearest customer signal. They're also the most filtered. Here's how to manage them without mistaking what customers ask for as what they actually need.

Most CX teams surface a problem, the product team ships a fix, and then everyone waits 90 days for the next NPS readout to see if the number moved. That's not measurement. That's hope with a calendar attached.

We ranked the best enterprise Voice of Customer tools for 2026. See which VoC platforms handle the scale, security, and cross-functional complexity that enterprise teams actually deal with.

EdTech companies collect feedback from students, teachers, and admins with conflicting needs. Here are 5 ways VoC turns that into product decisions.

Survey tools collect responses. Survey analysis tools tell you what they mean. Here's what each one actually does, where it falls short, and how to pick the right one for your team.