Ashwin Singhania co-founded Unwrap.ai and leads product development. He owns the product roadmap, works directly with customers on implementation, and drives the technical evolution of Unwrap's NLP engine across every feedback channel it processes.
Ashwin's work with natural language processing started early. As a software engineering intern at Compass Labs, he built and tested entity extraction algorithms that pulled topics from social media posts. That exposure to NLP carried through to Graphiq, where he spent four years, first as a Data Engineer, then as Group Product Manager. At Graphiq, he led a team that built data visualization products for major digital publishers, growing consumption to over 250 million monthly impressions. When Amazon acquired Graphiq in 2017, Ashwin joined the Alexa team and spent nearly five years rising through four product leadership roles: Manager of Knowledge Engineering, Manager of Product Management, and ultimately Senior Manager of Product Management - Tech, where he led product and software engineering teams building Alexa's question and answer capabilities.
Ashwin and co-founder Ryan Millner had worked together at both Graphiq and Amazon. They spent years watching product teams struggle with the same problem: customers were speaking across support tickets, app reviews, and social channels, but no one had the tools to process that volume into actionable insight. The NLP technology behind Alexa was right there. They just needed to point it at a different problem. They built a prototype, proved the concept, and launched Unwrap full-time in early 2022.
Ashwin writes extensively about Voice of Customer programs, customer listening frameworks, and how product teams can move from reactive support firefighting to proactive intelligence. His case study work covers implementations at BandLab, Zipcar, Rad Power Bikes, WHOOP, Clay, Procore, and Help Scout. Across 33 blog posts and 10 case studies, he has built one of the deepest libraries of Voice of Customer content in the customer intelligence space.
His product philosophy centers on one idea: the best product decisions come from structured customer evidence, not quarterly surveys or gut instinct.
Every customer that leaves a piece of feedback feels that their piece of feedback is the most important piece of feedback in the world. So, they get frustrated when their feedback doesn't get listened to or doesn't result in action.
Expertise + Education
- Voice of Customer program design and implementation
- Product development for AI/NLP platforms
- Customer feedback analysis methodology and taxonomy design
- Support ticket and churn signal analysis
- Data visualization and knowledge graph systems
Education
- University of California, Santa Barbara, Bachelor's degree, Computer Science and Economics
Previous Experience
- Amazon - Senior Manager, Product Management - Tech, Alexa - Led product and engineering teams building Alexa's question and answer capabilities; rose through four PM roles over nearly five years
- Graphiq (formerly FindTheBest) - Group Product Manager / Data Engineer - Built data visualization products for major publishers, growing to 250M+ monthly impressions; company acquired by Amazon in 2017
- Compass Labs - Software Engineer Intern - Built and tested entity extraction algorithms for social media, gaining early NLP experience that directly informed Unwrap's approach
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