What's in the report
A candid, data-backed snapshot of how senior product leaders collect, analyze, and act on qualitative feedback—and what’s holding them back. Based on a Gatepoint Research survey commissioned by Unwrap.
What's inside:
Usage patterns in qualitative feedback.
A breakdown of tooling & methods.
Operating models for trend detection today.
A solution map to show how Unwrap can help.
Roles
11% VP-level,
89% Director+
Industries
Technology, finance, retail, hospitality.
Company Size
42% Fortune 1000, 50% Enterprise, 8% Mid-market.
