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For years, understanding how customers feel about a product has been more art than science. In this video, Nick Francis, co-founder and former CEO of Help Scout, shares how his team uses Unwrap to make the intangible measurable: quantifying customer sentiment and uncovering what users truly need.
Nick offers a thoughtful look at how data-driven empathy can shape better products, stronger teams, and more meaningful customer relationships.
Watch the video or read the full transcript below.
Help Scout & Unwrap: In Nick's own words
Nick Francis: Unwrap really helps us to quantify something that's really hard to quantify, which is how customers are feeling about the product and the platform and what they need from it.
When we talk about treating customers like people, it's really all about understanding the context behind the relationship, understanding previous conversations, previous purchases, any sort of context that enables you to deliver a delightful experience, and for a business operating at scale, having all that context right where you need it is very difficult.
Unwrap has helped us make sure that every customer's voice is heard.
It's really important that every day the voice of the customer shows up as you're making decisions, so they're higher quality. When we build something and we address a need that a customer has, then we're doing so based on feedback from them and that we can respond to them by delivering value in the product and the platform that is going to drive value for their business.
Unwrap gives every one of our customers a voice in the future of our product and our platform, and that ultimately enables us to build a better business.
